Equity Toolkit

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For HR & Total Rewards leaders

How this fits in your toolkit.

Built by a Total Rewards practitioner who got tired of answering the same equity questions on Slack. This is a public, no-strings education layer your employees and candidates can use without giving up data, paying for a login, or reading a 60-page Carta primer.

What it does

Plain-English modules on ISOs, NSOs, RSUs, AMT, taxes, liquidity events, and what happens when someone leaves. Live calculators (options, RSUs, scenario compare, offer compare, dilution and preference scenarios) that take the reader’s own assumptions and show the shape of the outcome. A worked case study that follows one person from grant date through IPO, with a counter-story when the company doesn’t make it. Every module ends with a short list of questions for the reader’s own equity team or CPA.

Tax content is US-focused, dated, and reviewed against current IRS guidance. The methodology page documents what the calculators compute, the post-July-2025 §1202 split, and what the tool intentionally does not model.

When to send it

Offer stage

Pair with the offer letter. The Equity 101 module covers what a grant letter contains and what to read in your own. The offer-compare calculator helps candidates think through cash + equity tradeoffs without you ghost-writing their decision.

New hire orientation

Replace the 'figure it out from Carta' default with a guided path: Equity 101, then the grant type that applies, then the company-facts checklist. Most onboarding decks under-cover this.

Annual refresh

The case study shows what compounding decisions look like over years. Useful before refresh-grant communications, especially for senior employees who already have layered grants.

Pre-IPO, pre-tender, or pre-acquisition

The pre-liquidity playbook in the Liquidity module gives a 12-months-out timeline. The acceleration section explains single vs double trigger and good-reason language, which is one of the things senior employees ask about right before a deal.

Leaver process

The Leaving module spells out the 90-day plan window, the 3-month ISO tax rule, what happens to early-exercised shares, and the leaving-day checklist. The Exercise tab includes a post-termination calculator that converts your departing employee's vested options into a cash-needed number.

When AMT season hits

In Q1 every year, employees who exercised ISOs the prior year start asking your team about AMT. The AMT widget in the ISOs module and the calculator in the Calculators tab let them model their own number first, which raises the quality of the conversation when it gets to your CPA.

What it does not do

  • No company-specific data. The tool does not know your 409A, your plan terms, or your equity platform. Your internal docs remain the source of truth.
  • No tax filing. The calculators show the shape of the math with the inputs the reader provides. They are illustrations, not returns.
  • No state tax modeling. Multi-state RSU sourcing and ISO state allocation are flagged as topics, not computed.
  • No negotiation guidance. The acceleration section explains what single trigger and good reason mean so an employee can read their own paperwork. It does not coach the reader on what to ask for.
  • No app backend, no logged-in account, no client analytics tags. Vercel sees request-level traffic at the platform layer, the same as for any static site. The Ask tab uses the reader’s own Google AI Studio API key to call Google’s Gemini API directly, with no key or conversation routed through this site.
  • No actual AMT owed. The calculators show AMT exposure (the spread that gets added to AMT income); whether AMT triggers depends on the reader’s full tax picture, which the tool does not know.
  • No employer withholding, supplemental wage rates, FICA, or payroll mechanics. RSU withholding shows the percentage-of-shares model commonly used; precise dollar-for-dollar withholding behavior depends on your payroll setup.

Third-party AI notice for the Ask tab

The Ask tab calls Google’s Gemini API, a third-party AI provider, from the reader’s browser using their own free-tier key. The tool never sees the key or the conversation. Even so, plan documents and grant data leave the reader’s machine and reach Google when uploaded or quoted. Free-tier Gemini may use prompts and responses to improve their models; paid Gemini API tiers do not.

If your company prohibits sending compensation or plan-document data to outside AI services, tell employees to use the Ask tab with generic questions only and skip the plan-document upload. The empty-state copy and the upload UI both surface that warning. The educational tabs (Learn, Vesting, Calculators, Exercise, Glossary) do not call any AI service and are unaffected.

What it pairs well with

  • Your plan document and grant agreements (the source of truth for everything specific).
  • Your equity platform (Carta, Pulley, Shareworks, etc.) for actual share counts, exercise dates, and current 409A.
  • A CPA who has worked with equity-heavy compensation. The modules and calculators raise the floor on what your employees walk into a CPA meeting knowing.
  • Your equity team mailbox. The questions-to-ask card at the end of each module routes specific questions back to you, instead of becoming Slack-DM noise.

Sharing it

The site is open and free. There is nothing to license and no embed required. A direct link works for orientation decks, refresh comms, and Slack DMs. Module pages have stable anchors (e.g. /learn/isos#amt-trap) so you can deep-link to a specific concept.

The source code is open at github.com/arminoorata/equity. If something is wrong, a corrections issue is welcome.

A blurb you can copy

For Slack, an onboarding email, or a refresh-grant comm. Edit to taste.

Heads up that there’s a free, public equity education tool at equity.arminoorata.com that we like for general concepts. It covers ISOs, NSOs, RSUs, AMT, vesting, leaving, and liquidity events, with calculators that take your own numbers. It’s educational, not company policy. Anything specific to our plan, our 409A, or our acceleration terms lives in your grant documents; our equity team is the source of truth. The Ask tab uses third-party AI; only use it if our policy permits, and don’t upload plan documents unless our policy specifically allows that.

A note on voice

The modules are written in first person, in a Total Rewards practitioner’s voice. They name tradeoffs out loud and call AMT a landmine because it is one. The directness is deliberate. This is easiest to share in cultures where employees are trusted with the full tax and liquidity picture.

Educational only. Not tax, legal, or financial advice. Refer employees to a qualified advisor for their specific situation.